Managing Adobe

Q. How do you make sure goals are calibrated properly?

A. I like to say that if you can connect all the dots between what you see today and where you want to go, then it’s probably not ambitious enough or aspirational enough. On the other hand, if people look at it and say there is no way that’s going to happen, then it’s probably a little too much. So it’s a balance.

http://www.nytimes.com/2009/07/19/business/19corner.html

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